Client: Nonno Nanni
Project: Introducing Nonno Nanni to the Spanish Market
Industry: Food & Beverage (Dairy)
How do you introduce an established Italian cheese brand into a market with deeply rooted cheese traditions? Spain, despite its rich culinary culture, is not widely recognized for its cheese industry. However, the Spanish consumer has strong ties to local cheese-making traditions, making it crucial to position Nonno Nanni as a high-quality, authentic, yet complementary addition to Spain’s cheese culture.
Approach
Hilo partnered with Nonno Nanni’s global marketing department to craft a 360° integrated communications campaign designed to generate brand awareness and relatability among Spanish consumers. Our strategy focused on:
- Data-Driven Market Entry Strategy
- Conducted in-depth research on Spanish cheese consumption habits to identify key consumer segments.
- Developed a lead generation and funnel strategy to drive targeted audiences to Nonno Nanni’s owned media platforms.
- Localized Brand Positioning & Content Strategy
- Crafted messaging that highlighted Nonno Nanni’s heritage, quality, and craftsmanship while aligning with Spanish tastes and cultural nuances.
- Created action-based content that resonated with consumer needs and introduced Nonno Nanni as a fresh, premium alternative.
- Public Relations & Influencer Marketing
- Designed a press campaign targeting key food & lifestyle media to establish credibility and authority in the Spanish market.
- Partnered with top Spanish food influencers and chefs to generate authentic brand engagement and advocacy.
- Digital Communications & Social Media Activation
- Implemented a multi-channel digital strategy to reinforce brand visibility and engagement.
- Managed Nonno Nanni’s Spanish social media presence, creating localized content that encouraged interaction and brand loyalty.
Approach
Hilo partnered with Nonno Nanni’s global marketing department to craft a 360° integrated communications campaign designed to generate brand awareness and relatability among Spanish consumers. Our strategy focused on:
- Data-Driven Market Entry Strategy
- Conducted in-depth research on Spanish cheese consumption habits to identify key consumer segments.
- Developed a lead generation and funnel strategy to drive targeted audiences to Nonno Nanni’s owned media platforms.
- Localized Brand Positioning & Content Strategy
- Crafted messaging that highlighted Nonno Nanni’s heritage, quality, and craftsmanship while aligning with Spanish tastes and cultural nuances.
- Created action-based content that resonated with consumer needs and introduced Nonno Nanni as a fresh, premium alternative.
- Public Relations & Influencer Marketing
- Designed a press campaign targeting key food & lifestyle media to establish credibility and authority in the Spanish market.
- Partnered with top Spanish food influencers and chefs to generate authentic brand engagement and advocacy.
- Digital Communications & Social Media Activation
- Implemented a multi-channel digital strategy to reinforce brand visibility and engagement.
- Managed Nonno Nanni’s Spanish social media presence, creating localized content that encouraged interaction and brand loyalty.
The Results
Strong Brand Awareness – Established Nonno Nanni as a recognizable and desirable brand in Spain’s competitive cheese market.
Effective Consumer Engagement – Influencer collaborations and press campaigns generated significant traction, driving consumer interest.
Sales Channel Support – Created a push-and-pull dynamic between the target audience, the brand, and sales points, driving traffic and demand at retail locations.
By blending data-driven strategy with authentic storytelling and influencer advocacy, Hilo successfully positioned Nonno Nanni as a premium, must-try Italian cheese brand in Spain.
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