Client: Casa Mercader by SiMaba Group
Project: Digital Transformation and Brand Communication Strategy
Industry: Tourism
Location: Worldwide
Located in the heart of Barcelona, Casa Mercader is a premium long-stay property designed for travelers, professionals, and digital nomads seeking a home-away-from-home experience. The property needed to establish itself as a go-to destination for extended stays while highlighting its unique blend of luxury, comfort, and local culture.
We developed a comprehensive brand, digital, and technology strategy to elevate Casa Mercader’s presence and drive direct bookings:
Brand Strategy & Messaging – Defined a compelling brand identity that positioned Casa Mercader as a premium long-stay accommodation blending comfort, design, and local experiences.
Website Development & Booking Engine System– Designed and built a visually stunning, high-performing website optimized for conversions. Integrated a customized booking engine to facilitate direct reservations, reducing reliance on third-party platforms.
Social Media Content Development & Management– Created high-quality visual and written content showcasing the property’s design, amenities, and lifestyle appeal. Managed all social media platforms, ensuring a consistent growth and engagement strategy.
Public Relations & Influencer Marketing – Developed a PR campaign targeting digital nomads, business travelers, and lifestyle media. Partnered with influencers and travel bloggers to generate awareness and organic content.
Community Engagement & Digital Growth– Designed digital campaigns encouraging user-generated content, real-time interactions, and direct engagement with potential guests.
We developed a comprehensive brand, digital, and technology strategy to elevate Casa Mercader’s presence and drive direct bookings:
Brand Strategy & Messaging – Defined a compelling brand identity that positioned Casa Mercader as a premium long-stay accommodation blending comfort, design, and local experiences.
Website Development & Booking Engine System– Designed and built a visually stunning, high-performing website optimized for conversions. Integrated a customized booking engine to facilitate direct reservations, reducing reliance on third-party platforms.
Social Media Content Development & Management– Created high-quality visual and written content showcasing the property’s design, amenities, and lifestyle appeal. Managed all social media platforms, ensuring a consistent growth and engagement strategy.
Public Relations & Influencer Marketing – Developed a PR campaign targeting digital nomads, business travelers, and lifestyle media. Partnered with influencers and travel bloggers to generate awareness and organic content.
Community Engagement & Digital Growth– Designed digital campaigns encouraging user-generated content, real-time interactions, and direct engagement with potential guests.
Higher Occupancy Rates– The digital marketing and communications strategy led to an increase in long-term bookings and direct inquiries.
Engaged Online Community – Social media channels saw organic growth, increased interactions, and an engaged follower base interested in long-stay experiences.
Stronger Positioning in the Market– Casa Mercader successfully established itself as a premium accommodation option for travelers seeking an extended, immersive stay in Barcelona.
Seamless Booking Experience– Achieved higher direct bookings, reducing dependency on OTAs and maximizing profitability.
