Client: Univision Deportes (now TUDN)
Project: Univision Deportes’ Digital Evolution – Engaging a New Generation of Sports Fans
Industry: Sports Media & Broadcasting

As the leading Spanish-language sports channel in the U.S., Univision Deportes faced a rapidly shifting media landscape. With digital content consumption on the rise, traditional sports broadcasters needed to evolve to engage younger, internet-savvy audiences.

Hilo partnered with Univision Deportes to create high-impact digital sports coverage, producing exclusive media capsules that complemented their existing TV programming and expanded their online reach.

Our collaboration included coverage of major global sporting events, such as:
✔ Brazil 2014 FIFA World Cup – Exclusive on-the-ground content
✔ Supercup Tbilisi 2015 – European football coverage
✔ Interviews with elite football players in Europe

By developing content tailored to digital platforms, we helped Univision Deportes increase engagement and expand its audience beyond traditional TV viewers.

Approach

1. Content Strategy & Production
   
   • Developed a content plan focused on snackable, high-impact digital content.
   • Designed media capsules to be distributed across Univision Deportes’ website and social media channels.
   • Created behind-the-scenes, player interviews, and highlight clips to complement their live sports coverage.
2. On-the-Ground Coverage at Global Sporting Events
   
   • Sent dedicated media teams to cover Brazil 2014 FIFA World Cup & Supercup Tbilisi 2015.
   • Captured exclusive interviews with football stars playing in Europe.
   • Produced real-time content to drive digital audience engagement.
3. Collaboration with Univision Deportes’ Digital Team
   
   • Worked closely with Univision’s internal teams to ensure a seamless TV-to-digital content integration.
   • Aligned content formats and storytelling approaches to match digital audience behaviors.

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