Client: Univision Deportes (now TUDN)
Project: Univision Deportes’ Digital Evolution – Engaging a New Generation of Sports Fans
Industry: Sports Media & Broadcasting
As the leading Spanish-language sports channel in the U.S., Univision Deportes faced a rapidly shifting media landscape. With digital content consumption on the rise, traditional sports broadcasters needed to evolve to engage younger, internet-savvy audiences.
Hilo partnered with Univision Deportes to create high-impact digital sports coverage, producing exclusive media capsules that complemented their existing TV programming and expanded their online reach.
Our collaboration included coverage of major global sporting events, such as:
✔ Brazil 2014 FIFA World Cup – Exclusive on-the-ground content
✔ Supercup Tbilisi 2015 – European football coverage
✔ Interviews with elite football players in Europe
By developing content tailored to digital platforms, we helped Univision Deportes increase engagement and expand its audience beyond traditional TV viewers.
Approach
- Content Strategy & Production
- Developed a content plan focused on snackable, high-impact digital content.
- Designed media capsules to be distributed across Univision Deportes’ website and social media channels.
- Created behind-the-scenes, player interviews, and highlight clips to complement their live sports coverage.
- On-the-Ground Coverage at Global Sporting Events
- Sent dedicated media teams to cover Brazil 2014 FIFA World Cup & Supercup Tbilisi 2015.
- Captured exclusive interviews with football stars playing in Europe.
- Produced real-time content to drive digital audience engagement.
- Collaboration with Univision Deportes’ Digital Team
- Worked closely with Univision’s internal teams to ensure a seamless TV-to-digital content integration.
- Aligned content formats and storytelling approaches to match digital audience behaviors.
Approach
- Content Strategy & Production
- Developed a content plan focused on snackable, high-impact digital content.
- Designed media capsules to be distributed across Univision Deportes’ website and social media channels.
- Created behind-the-scenes, player interviews, and highlight clips to complement their live sports coverage.
- On-the-Ground Coverage at Global Sporting Events
- Sent dedicated media teams to cover Brazil 2014 FIFA World Cup & Supercup Tbilisi 2015.
- Captured exclusive interviews with football stars playing in Europe.
- Produced real-time content to drive digital audience engagement.
- Collaboration with Univision Deportes’ Digital Team
- Worked closely with Univision’s internal teams to ensure a seamless TV-to-digital content integration.
- Aligned content formats and storytelling approaches to match digital audience behaviors.
The Results
✔ Increased digital engagement – More fans consuming content via Univision Deportes’ digital platforms.
✔ Expanded audience reach – Connected with younger viewers who primarily consume content online.
✔ Successful event coverage – Exclusive interviews and media capsules received high engagement on digital channels.
✔ Enhanced Univision Deportes’ brand perception – Positioned them as an innovative sports broadcaster adapting to the digital age.
By integrating cutting-edge content production with strategic digital distribution, Hilo helped Univision Deportes evolve from a traditional sports broadcaster into a dynamic, digital-first sports media platform. Our compelling, shareable content successfully attracted new, younger audiences, reinforcing Univision Deportes as a go-to destination for Spanish-language sports coverage in the U.S.
