Client: TikTok
Project: Elevating TikTok’s Global Policy Event with Bespoke Merchandise
Industry: Technology & Social Media
Services: Custom Merchandise Design & Production

TikTok’s Global Policy Office hosted an exclusive event attended by top legal executives to discuss the expansion of TikTok E-commerce in Europe. Given the high-profile nature of the attendees, the event required premium, customized merchandise that reflected TikTok’s brand identity while creating a memorable experience.

Hilo was selected as the trusted partner to deliver bespoke event merchandise that would resonate with this elite audience and reinforce TikTok’s e-commerce ambitions.

Hilo executed a turnkey merchandise strategy, ensuring that every detail—from concept to production—aligned with TikTok’s brand values and event objectives. Our approach included:

Custom Merchandise Design – Curated premium items that embodied TikTok’s innovation and forward-thinking approach.
Branding Integration – Ensured all merchandise reflected TikTok’s visual identity while subtly reinforcing the e-commerce theme.

High-Quality Production & Logistics – Delivered top-tier, customized event gifts within tight deadlines for seamless execution.

Enhanced Event Experience – Attendees received thoughtfully curated, high-end merchandise, elevating the event’s prestige. 

Brand Reinforcement – The merchandise subtly reinforced TikTok’s expansion into e-commerce, leaving a lasting impression on key stakeholders.
Seamless Execution – Hilo delivered exceptional quality under strict time constraints, ensuring TikTok’s high standards were met.

By providing customized, high-quality merchandise, Hilo helped TikTok create a memorable and impactful event, supporting its strategic expansion into European e-commerce.