About the project
Client: Fedrigoni
Project: The Blank Paper Challenge Events
In 2015, Hilo partnered with Fedrigoni, a renowned fine paper manufacturer since 1888, to create "The Blank Paper Challenge"—a series of exclusive events in Madrid and Barcelona designed to introduce Fedrigoni's new paper lines to a select group of creatives, clients, and industry professionals.
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An Inside Look
Approach
- Event Strategy & Development
- Conceptualized "The Blank Paper Challenge" to highlight the endless possibilities of blank paper.
- Selected prestigious venues: The Creation House – Villa Mayfair in Barcelona and a distinguished location in Madrid.
fedrigoniclub.com
- Artist Collaborations
- Curated a diverse lineup of artists from various disciplines, including Victoria Gómez, Dosbcn, Efrén Murcia, Octavi Serra, Antonio Arribas, and Sau-Ching Won.
vimeo.com - Commissioned these artists to create installations and performances that showcased the versatility of Fedrigoni paper.
- Curated a diverse lineup of artists from various disciplines, including Victoria Gómez, Dosbcn, Efrén Murcia, Octavi Serra, Antonio Arribas, and Sau-Ching Won.
- Sensory Experience Design
- Designed interactive installations, such as a paper tree narrating the history of paper, to engage attendees.
- Organized workshops and presentations to explore the tactile and aesthetic qualities of Fedrigoni paper.
- Event Execution & Partnerships
- Managed all aspects of event planning, including invitation design, guest list curation, and on-site coordination.
- Secured sponsorships with brands like Peroni, Winetastic, and Bulldog Gin to enhance the guest experience.
The Solution
Approach
- Event Strategy & Development
- Conceptualized "The Blank Paper Challenge" to highlight the endless possibilities of blank paper.
- Selected prestigious venues: The Creation House – Villa Mayfair in Barcelona and a distinguished location in Madrid.
fedrigoniclub.com
- Artist Collaborations
- Curated a diverse lineup of artists from various disciplines, including Victoria Gómez, Dosbcn, Efrén Murcia, Octavi Serra, Antonio Arribas, and Sau-Ching Won.
vimeo.com - Commissioned these artists to create installations and performances that showcased the versatility of Fedrigoni paper.
- Curated a diverse lineup of artists from various disciplines, including Victoria Gómez, Dosbcn, Efrén Murcia, Octavi Serra, Antonio Arribas, and Sau-Ching Won.
- Sensory Experience Design
- Designed interactive installations, such as a paper tree narrating the history of paper, to engage attendees.
- Organized workshops and presentations to explore the tactile and aesthetic qualities of Fedrigoni paper.
- Event Execution & Partnerships
- Managed all aspects of event planning, including invitation design, guest list curation, and on-site coordination.
- Secured sponsorships with brands like Peroni, Winetastic, and Bulldog Gin to enhance the guest experience.
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Ongoing Results
The Results
- Enhanced Brand Perception: Positioned Fedrigoni as a leader in fine paper, inspiring creativity within the design community.
- Community Engagement: Strengthened relationships with key clients and creatives, fostering a sense of community around the Fedrigoni brand.
- Media Coverage: The events garnered attention from industry publications, further amplifying Fedrigoni's reach.
Through "The Blank Paper Challenge," Hilo successfully showcased Fedrigoni's commitment to innovation and quality, reinforcing their position as a premier choice for creatives seeking exceptional paper products.
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