Client: Mod Lighting
Project: Driving Scalable Growth for Mod Lighting
Industry: E-commerce (Modern Lighting)

Mod Lighting, a nine-figure e-commerce brand, established itself as a global leader in modern lighting by offering high-quality products at a fraction of the price. However, after a period of rapid D2C growth, the company hit a plateau.

A key obstacle was the siloed remote marketing team—a structure that led to inefficiencies in data sharing, communication, and cross-functional collaboration. Without a centralized system, campaigns were not optimized effectively, leading to slower testing cycles and missed opportunities for accelerated growth.

Our approach included:

1. Full Marketing Team Restructuring

• Reorganized the marketing team structure, defining clear roles, responsibilities, and workflows for seamless collaboration.
• Introduced cross-functional communication protocols to break down silos and improve efficiency.

2. Data Dashboard Development & Real-Time Optimization

• Designed and implemented custom data dashboards for every sub-department within marketing, including:
  Paid Ads – Real-time tracking of ROAS, CAC, and A/B testing performance.

Email & CRM – Performance insights into email campaigns, automation, and retention metrics.
Website & UX – Conversion tracking and heatmap analysis for continuous optimization.
Content & Social – Engagement analytics and audience insights for data-driven content creation.

• These dashboards provided instant visibility into key performance metrics, enabling faster A/B testing, real-time optimization, and improved marketing efficiency.

3. B2B Expansion Strategy & Implementation

• Developed a B2B sales department from scratch, including:
  Prospecting & Lead Generation – Identifying high-potential B2B clients and partners.
  Inbound & Outbound Strategy – Designing and executing targeted B2B marketing campaigns.
  Sales Funnel Development – Creating a structured nurturing and closing process to maximize conversions.

Faster Optimization & Higher Efficiency – Marketing decisions became data-driven, leading to better ad performance, higher email engagement, and improved website conversion rates.
Real-Time Insights for Smarter Growth – With dashboards providing instant performance tracking, the team was able to iterate and scale faster than ever before.
New Revenue Stream Unlocked – The B2B department was successfully launched, creating an entirely new business vertical with long-term growth potential.

By restructuring Mod Lighting’s marketing operations, implementing real-time data tracking, and developing a B2B division, Hilo helped the company break through its growth plateau and scale sustainably.