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Client: EFTI Centro Internacional de Fotografía y Cine & LIBREE
Project: Launching LIBREE – A Digital Revolution in Visual Arts Education
Industry: Education & Visual Arts
For over 30 years, EFTI has been a global benchmark in visual arts education, renowned for its cutting-edge photography and film programs in Madrid. However, as the digital learning market expanded, EFTI saw the need to evolve beyond its physical classrooms. LIBREE, a 100% digital platform, was created to democratize visual education, making the EFTI experience accessible worldwide.
Despite EFTI’s strong industry reputation, its presence was largely offline, while emerging digital schools dominated the online education space. The challenge was clear: position LIBREE as a major player in online visual arts education and attract a new generation of global students.
Hilo was brought in to develop a 360° digital communication strategy, driving high-quality traffic, generating leads, and creating a seamless user journey to transform LIBREE into a recognized digital learning platform.
Approach
- Landing Page & Full-Funnel Strategy
- Designed a high-converting landing page optimized for user experience and lead generation.
- Integrated the page with EFTI’s sales team to ensure a smooth transition from lead to enrollment.
- Developed a Conversion Rate Optimization (CRO) strategy to maximize sign-ups.
- Targeted Digital Advertising & Content Strategy
- Launched highly targeted ad campaigns with a low investment but maximum impact.
- Created compelling digital content that positioned LIBREE as a unique and premium education experience.
- Developed video content showcasing the flexibility, creativity, and accessibility of LIBREE’s courses.
- Data-Driven Lead Generation & Re-engagement
- Built a detailed database of potential students worldwide.
- Leveraged market research and data sourcing to refine audience targeting.
Reactivated old leads from EFTI, transitioning them into LIBREE’s digital ecosystem.
Approach
- Landing Page & Full-Funnel Strategy
- Designed a high-converting landing page optimized for user experience and lead generation.
- Integrated the page with EFTI’s sales team to ensure a smooth transition from lead to enrollment.
- Developed a Conversion Rate Optimization (CRO) strategy to maximize sign-ups.
- Targeted Digital Advertising & Content Strategy
- Launched highly targeted ad campaigns with a low investment but maximum impact.
- Created compelling digital content that positioned LIBREE as a unique and premium education experience.
- Developed video content showcasing the flexibility, creativity, and accessibility of LIBREE’s courses.
- Data-Driven Lead Generation & Re-engagement
- Built a detailed database of potential students worldwide.
- Leveraged market research and data sourcing to refine audience targeting.
Reactivated old leads from EFTI, transitioning them into LIBREE’s digital ecosystem.
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The Results
- 3,000+ high-quality leads generated in just 3 months with a minimal ad budget.
- Reactivated past EFTI students worldwide, increasing engagement and interest in LIBREE.
- Successfully positioned LIBREE as a strong contender in the online visual arts education space.
- Created a sustainable digital ecosystem for future lead generation and sales growth.
Through a strategic blend of digital advertising, lead generation, and content marketing, Hilo transformed LIBREEfrom an ambitious concept into a thriving digital education platform. By leveraging data-driven insights and automation, we helped LIBREE bridge the gap between EFTI’s legacy and the future of online learning, unlocking a new era of accessible, high-quality visual arts education worldwide.
