Client: Ozone Kites  
Project: CMO-as-a-Service & Marketing Transformation  
Industry: Action Sports / Outdoor Gear 
Location: Worldwide

Ozone Kites, a globally recognized brand in the kitesurfing industry, needed a structured, results-driven marketing approach to fuel its growth and optimize operations. As a premium kite brand, Ozone sought to refine its strategy, strengthen its marketing team, and implement measurable KPIs to track success.  

An Inside Look

Hilo was hired as a CMO-as-a-Service, providing expert leadership to develop and execute a tailored marketing strategy, optimize team structure, and ensure continuous improvement through data-driven decision-making.  

Objectives  

Our goal was to act as an extension of Ozone Kites’ leadership team, delivering high-level strategic guidance while executing key marketing initiatives. Key objectives included:  

- Developing a clear, actionable marketing strategy aligned with growth goals.  

- Identifying and prioritizing opportunities for brand expansion.  

- Defining tactical recommendations with measurable KPIs.  

- Overseeing marketing operations, guiding the internal team, and resolving challenges in real-time.  

- Structuring the marketing team by assisting with hiring, onboarding, and management. 

The Approach  

Our CMO-as-a-Service framework provided Ozone Kites with the expertise and hands-on support needed to elevate its marketing function. Our approach included:  

1. Tailored Marketing Strategy & Roadmap  

   - Conducted in-depth market analysis to assess growth opportunities.  

   - Developed a comprehensive marketing roadmap, outlining short-term and long-term priorities.  

   - Established clear marketing KPIs to measure effectiveness and optimize campaign performance.  

2. Ongoing Strategy Execution & Consulting  

   - Provided continuous oversight, ensuring alignment between marketing efforts and business objectives.  

   - Advised on strategy shifts, problem-solving, and adapting to changing market conditions.  

   - Monitored progress and optimized marketing initiatives based on performance data.  

3. Marketing Team Structuring & Leadership  

   - Helped recruit and structure the internal marketing team, identifying the right talent for key roles.  

   - Provided team training, management, and ongoing mentorship to ensure efficiency and cohesion.  

   - Facilitated cross-functional collaboration between marketing, sales, and product teams.

The Results  

Through our CMO-as-a-Service model, Ozone Kites experienced measurable improvements in its marketing function:  

- Strategic Clarity & Focus: A well-defined roadmap enabled the brand to focus on high-impact initiatives, eliminating inefficiencies.  

- Improved Team Efficiency: By hiring and managing the right talent, we built a strong internal marketing team capable of executing growth strategies effectively.  

- Data-Driven Decision-Making: With measurable KPIs in place, Ozone’s marketing efforts became more targeted and results-oriented.  

- Continuous Growth & Optimization: Our ongoing involvement ensured agility in adapting strategies and maximizing ROI.  

By acting as Ozone Kites’ CMO-as-a-Service, we delivered the leadership, structure, and strategic direction needed to transform its marketing efforts. Through our hands-on approach, we enabled Ozone to build a high-performing team, execute a focused growth strategy, and continuously optimize its marketing performance—ensuring long-term success in the competitive action sports industry.