Our Business Consulting unit works with clients to help them transform into successful businesses of the modern economy, embracing digital as a central driver to future success. We work on strategy, planning and problem solving, helping clients develop business skills and knowledge in the digital world.
Consumers have changed with the power of the internet now at their disposal. They have become more vocal, more savvy about price and demanding with the quality of products. Customers in developing markets are very different from developing market consumers and yet they both live lives that are intertwined with a digital layer.
We use different frameworks to help businesses understand the changes in their customers. We seek to understand new market and revenue opportunities, new business models, and new ways to generate cost savings.
We have extensive experience in helping to plan for and implement the shift to digital, including helping clients set up the appropriate technologies, processes, operating structures, and internal capabilities required to be successful in digital.
In today’s digitally-driven world, brands must recognize their customers as users, not just passive consumers of media. We extend the traditional brand framework of mission, vision and beliefs to include a brand's capability: what the brand must enable users to achieve and also the problem the brand solves for people.
We work from developing a visual identity, identifying the right messaging and naming options to creating logos.
· Digital innovation
· Business Innovation
· Growth Strategy
· Brand Strategy
· Innovation Strategy
· Customer Experience Strategy
· Data Strategy